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About Us


Rooted in lessons learned from the hospitality industry, Service Culture International offers holistic service training seminars and workshops for corporations, small businesses, private golf clubs, restaurants, hotels, spas, and beyond.


Our Founder

Charles Anderson

Charles Anderson brings a unique depth of experience and personal resources to the world of international service. Charles realized early in his hospitality career that service is at the forefront of business, regardless of the industry. With a long history of perfecting service, the hospitality industry remains his guide for how Choosing Service moves customers and creates business opportunities.

With more than thirty years experience in private service, hospitality, hotels and spas, and education, Charles boasts an impressive résumé. He has held the titles of Head Sommelier, Beverage Director, and Director of Restaurants at the Phoenician Resort & Spa in Scottsdale, carried the distinction of General Manager in several fine dining restaurants including the Caribou Club in Aspen, Colorado, and is currently an Adjunct Professor at both The Hotel School at Johnson & Wales University and at The Culinary School at the Art Institute of Colorado. He has trained the Military Enlisted Aides who serve in the White House, the Vice President’s Residence, Camp David, and the Pentagon. Charles’ goal is to brand and accentuate the appropriate service culture in each unique environment.

“What the discerning client is looking for today is to be recognized authentically and to be welcomed and enriched by genuine, unscripted, and knowledgeable service.”
Charles Anderson

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